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AXTION CLUB / Brand Awareness Campaign

  • Writer: David Jofre
    David Jofre
  • Aug 1, 2022
  • 2 min read

Updated: Oct 17, 2024

How And Creativ Built Axtion Club into Seattle’s Premier Fitness Brand.


Axtion Club partnered with And Creativ to develop it's brand identity, starting with the design of a logo and a dynamic website. And Creativ helped bring Axtion Club’s vision to life, creating a strong, action-driven brand that stands out in Seattle’s fitness scene. This collaboration established Axtion Club as a community-focused gym with a distinctive identity, setting it apart from competitors.



The Process:


  1. Research & Strategy: And Creativ started by researching Axtion Club’s target market and competitors, then developed a brand strategy focusing on energy, community, and action.

  2. Logo Design: We created and refined a bold logo that symbolized strength and movement, using Black and Yellow colors to stand out in Seattle’s fitness scene.

  3. Website Design: The website was designed for easy navigation, featuring a clean layout, strong calls to action, and visuals that capture the gym’s dynamic atmosphere.

  4. Brand Guidelines: We provided Axtion Club with guidelines for consistent use of its logo, colors, and messaging across all platforms.


This process helped build a strong, action-driven brand for Axtion Club.


Execution:

  1. Brand Launch: And Creativ launched a multi-channel campaign with social media, local ads, and emails, promoting Axtion Club’s grand opening with special offers.

  2. Social Media Strategy: We built a vibrant social media presence, posting content that reflected the friendly atmosphere.

  3. Website Optimization: The Axtion Club website was optimized for SEO and mobile, making it easy for users to sign up and find information.


This approach quickly attracted members and established Axtion Club in Seattle.


Results:

  1. Membership Growth: Within the first six months, Axtion Club saw a 40% increase in memberships, driven by the brand launch and community engagement efforts.

  2. Increased Online Visibility: The optimized website and SEO strategy led to a 35% boost in organic traffic, with a significant rise in local search rankings.

  3. Social Media Engagement: Axtion Club’s social media following grew by 65%, with high engagement rates on posts featuring gym events and member success stories.

  4. Community Loyalty: Strong loyal member base, with a 25% retention rate increase.


These results solidified Axtion Club’s position as a leading gym in Seattle.

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